Our Story

On a cold November morning in 2015, an idea quietly stirred—a simple longing to create something beautiful. With just a triangle bodice, a kitchen sewing machine, and countless hours of trial and error, that spark turned into a vision.

What began as a personal project has blossomed into a brand defined by bold femininity, storytelling, and unapologetic self-expression.

Our first studio took shape in a tiny Belarusian apartment, full of retro charm and big dreams. It was there—surrounded by high ceilings, worn-out art books, erotic photography, and a blind kitten named Jack—that the soul of the brand was born.

Driven by passion and a deeply personal approach to design, we began crafting pieces that weren’t just about lingerie—they were about feeling. About being seen. About healing.

Following the success of our Belarus studio, we set our sights on Bali—a place where creativity, freedom, and beauty thrive. Bali is a dream destination for wanderers and seekers, and it felt like the perfect home for our next chapter.

With this new beginning, we’re proud to share a collection that goes beyond fabric and lace. Our lingerie is designed to evoke the effect of psychotherapy—to soothe, empower, and reconnect you with yourself.

Founder & Creative Director : Karyna Kudzina